The must of social media

OVER 2.1 BILLION PEOPLE ARE ACTIVE ON SOCIAL MEDIA EVERY MONTH AND WE’LL DEFINITELY SEE THIS NUMBER INCREASING IN THE FUTURE. THAT’S A FIGURE YOU SIMPLY CANNOT IGNORE WHETHER YOUR TARGET AUDIENCE IS BUSINESS OR CONSUMERS

MOJCA MARS,  Social media manager

Almost nine out of ten businesses in the USA use social media for marketing purposes. Companies find social media very important for communicating with their customers and distributing their content. That couldn’t be more true for consumers as well, since 46% of them turn to social media when making a purchase.

Companies need to be where their audience is. And their audience is on social. Each social network brings its own audience and its own etiquette. So to make the most of social media you need to know the differences and can’t simply go with a ‘one-size-fits-all’ approach. Here’s a cheat sheet. 

This article was first published in THE_EDITION, a print and digital magazine exploring the vast opportunities in digital publishing.