Social Media Weekly #40

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA. – 14 APRIL - 18 MAY 2018

Facebook

Facebook won’t retreat from Stories as it adds desktop posting

Facebook Stories might feel redundant because 300 million people use its other Snapchat clones on Instagram and WhatsApp. But Facebook  is convinced that the narrative, ephemeral, camera-first format is the future of sharing… and advertising.

So despite criticism and a slow start for traction, Facebook is doubling down on Stories by testing the ability to create them from desktop, and a much more prominent placement for viewing Stories atop the News Feed instead of in the sidebar.

Read more: TechCrunch

Facebook and Instagram Stories open to sharing from other apps

Facebook  is recruiting help to make its Stories more interesting than Snapchat’s. Starting with Spotify, SoundCloud and GoPro, third-party apps can now let their users share to Facebook Stories and Instagram Stories. Rather than screenshotting, users will be able to hit a button to share a photo or video of a playlist, song or mini-movie from another app into Facebook or Instagram’s Stories camera, where they can embellish it with effects and post it to their friends. GoPro’s integration actually lets you edit your movies inside Facebook’s apps, while you can immediately start listening to songs shared from Spotify and SoundCloud.

Read more: TechCrunch

New Live Tools for Publishers: Persistent Stream Keys, Crossposting and Live Rewind

‘’Today we are rolling out several new features that are focused on making it easier for publishers to go live on Facebook. These features are aimed at simplifying the broadcasting experience, helping you grow an audience, and giving viewers more flexibility in experiencing your Live videos.

As Facebook Live continues to grow, we've seen people and publishers around the world find new and innovative ways to tell incredible stories, interact with their communities, and bring the world closer together. With daily average broadcasts from verified publisher Pages increasing 1.5X over the past year, our team has been focused on building new tools to help broadcasters create Live video experiences for all kinds of audiences.’’

Read more: Facebook

Instagram

Instagram code reveals upcoming music feature

Instagram is preparing to let you add music to your Stories, judging by code found inside its Android app. “music stickers” could let you search for and add a song to your posts, thanks to licensing deals with the major record labels recently struck by Facebook. Instagram  is also testing a way to automatically detect a song you’re listening to and display the artist and song title as just a visual label.

Read more: TechCrunch

‘’Today, we’re introducing the emoji slider sticker — a fun new way to interact with your friends on Instagram. The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something — like how