Social Media Weekly

08 MAY - 15 MAY 2018

A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICE ACROSS SOCIAL MEDIA TO HELP SHAPE OUR CONTENT AND APPROACH TO SOCIAL MEDIA.

After Facebook’s F8 meeting last week, this week there have been a lot of new features for Instagram. The ability to make reservations and buy movie tickets on the app is very similar to Facebook messenger, and a good future opportunity for other events prompted through Instagram.


Instagram

Instagram code reveals upcoming music feature

Instagram is preparing to let you add music to your Stories, judging by code found inside its Android app. “music stickers” could let you search for and add a song to your posts, thanks to licensing deals with the major record labels recently struck by Facebook. Instagram  is also testing a way to automatically detect a song you’re listening to and display the artist and song title as just a visual label.

Read More: Tech Crunch

Instagram Reorganises And Simplifies Its Inbox For Businesses

As part of its efforts to make its platform more useful for businesses, Instagram is reorganising Instagram Direct, making it easier for businesses to organise their conversations with the public.

Apart from the recent introduction of in-app payments and the selective rolling out of call-to-action buttons on business profiles, Instagram is also concentrating on simplifying its inbox. Over 150 million people have conversations with businesses on Instagram Direct each month, and roughly one-third come from Instagram Stories. Now, it’s making messaging easier and more efficient, with the introduction of several new features.

Read More: WERSM

Now you can make reservations and buy movie tickets on Instagram

Instagram  is unveiling new features for businesses that want to use their profiles to message with customers and even facilitate transactions.

Even if you’re not a business on Instagram, you might still notice the addition of action buttons, which will allow you to make a reservation, buy a ticket, start an order or make a booking using third party services, all from an Instagram business profile.

Read More: Tech Crunch


Snapchat

Snapchat’s redesigned redesign starts rolling out

Snapchat says it is currently rolling out yet another redesign to its app to iOS users. Late last year, Snapchat launched an overhaul which earned the wrath of dedicated users who hated the new layout. That led to 1.2 million people signing a petition in hopes that Snapchat would revert the redesign to its original form. The company acknowledged that the “new Snapchat has felt uncomfortable for many,” and now the company is yielding to some of those requests for change.

Read More: The Verge