Influencer Marketing Weekly
24 octobER - 29 OCTOBER 2018
A SNAPSHOT OF THE MOST CURRENT NEWS, TRENDS AND BEST PRACTICES ACROSS INFLUENCER MARKETING.
The Real Problem With Influencer Marketing: You're Focusing On The Wrong 'Influencers'
A recent report by my company, Stackla, revealed that only 23% of people believe content from celebrities and influencers is influential. Alternatively, 60% say content from friends or family influences their purchasing decisions.
Read more: Forbes
Marketers Beware: Influencer Marketing Fraud is Real
A multi-billion dollar industry is a perfect place for fraudsters to line their pockets illicitly, and according to the London-based Social Chain Group, that’s exactly what’s happening in the influencer marketing industry — and at a far greater scale than anyone imagined. Social Chain scanned 10,000 well-known influencers with their new app Like-Wise, discovered that more than 25 percent of these influencers have participated in false engagement activities.
Read more: CMSWire
Influencer Marketing: How To Make Human Connections Work For Your Brand
Don’t limit your campaigns to supplied brand imagery and impersonal messages. Audiences will be far more interested in real-life, genuine stories and images that come from the heart. In fact, this type of authentic content (as opposed to stock-image perfection) can often be a key factor when consumers choose brands
Read More: Forbes