Social Media Weekly

YouTube Stories become available for more creators, Facebook Watching Parties for groups rolls out globally and a continued growth within the digital advertising market is set for 2019.

Youtube rolls out stories to creators

A year ago, YouTube launched its own take on Stories, which was initially available only to select YouTube creators. But today, YouTube has expand Stories to all creators with more than 10,000 subscribers.

So what?

Stories will allow YouTube creators to engage with fans in-between more polished videos or while on the go, offering behind-the-scenes access to their creation process, updates, sneak peeks at upcoming videos and more.

Read more: Tech Crunch

Google and Facebook Fuel UK Ad Boom Despite Print Slump

The UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on traditional media including TV and newspapers. The amount spent by UK advertisers is forecast to break the £20bn mark for the first time in 2019, but the milestone is being passed due to continued high levels of digital advertising growth.

So what?

A continued exciting time for digital marketers, however the growth also highlights the increasingly crowded digital market and need for content to stand out in a crowded ad space.

Read more: The Guardian

Facebook is Expanding its Group Watching Feature to Every Page and Profile

Facebook has been testing the video-watching feature with a handful of Pages, including those managed by WWE and BuzzFeed. It added that Watch Parties have been rolling out to individuals' profiles as well and the feature is now available globally as of today.

So what?

The feature will allow Watch Parties to be scheduled, with live commenting and host commentary providing a more inclusive community experience - one that's growing in popularity with users across platforms.

Read more: The Verge

In other news this week...

Facebook must police Today In, its local news digest launching in 400 cities | Tech Crunch

'Fortnite' shapes Gen Z friendships — and what marketers can learn from it  | Marketing Dive

Instagram is using object recognition tech to describe photos for visually impaired users | Tech Crunch