For the love of Branded Content: The expert's views PART 2

For the love of Branded Content: The expert's views PART 2

This is the second part of a thought-provoking series of essays written by experts from all around the world, who all share one thing in common – the love of branded content.

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We're living in a golden age of content - For the love of Branded Content: The expert's views PART 2

Chris Gallery, Mother

Advertising and entertainment are blurring - For the love of Branded Content: The expert's views PART 2

Rupert Maconick, Founder, Saville Productions

I love that it evolves and adapts - For the love of Branded Content: The expert's views PART 2

Adam Harris, Director of Custom Solutions in Europe at Twitch

Branded content has creative potencial - For the love of Branded Content: The expert's views PART 2

Anton Efimov, Group Chairman of BCMA Russia and Managing Director of OMD Fuse Russia

I do love the idea of what branded content can do - For the love of Branded Content: The expert's views PART 2

Tom Curtis, Head of MediaCom Beyond Advertising UK

Content is the brand's voice so it is strategic - For the love of Branded Content: The expert's views PART 2

Javier Regueira, General Manager BCMA Spain, CEO Pop Up Brand Content

Think big, start small... - For the love of Branded Content: The expert's views PART 2

Jan Godsk, Creative Consultant, Branded content specialist

For the love of branded content: The expert's view - For the love of Branded Content: The expert's views PART 2

The series of thought-provoking essays include the answers to 4 key questions.

Foreford: For the love of branded content - For the love of Branded Content: The expert's views PART 2

Andrew Canter Global CMO, BCMA

Branded content can be fun, even for serious brands - For the love of Branded Content: The expert's views PART 2

Sandra Freisinger-Heinl, DACH Affiliate Partner of BCMA, MD MA Media and Co-Editor BEO Branded Entertainment Online, Germany

It's the new frontier - For the love of Branded Content: The expert's views PART 2

Steve Ackerman, Managing Director at Somethin' Else

Edition Digital - For the love of Branded Content: The expert's views PART 2

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