For the love of Branded Content: The expert's views Part 3

Effective content partnerships have to be authentic - For the love of Branded Content: The expert's views Part 3

Abby Carvosso, Group MD, Advertising at Bauer Media

People don't read ads. The y read what interest them - For the love of Branded Content: The expert's views Part 3

Luke Southern, Managing Director at Drum

Don't forget it's not classic advertising - For the love of Branded Content: The expert's views Part 3

András Furák, Portfolio Director at Republic Group

I love branded content that entertains or enriches - For the love of Branded Content: The expert's views Part 3

Bruce Bildsten, Consulting Creative Director

People love it! - For the love of Branded Content: The expert's views Part 3

João Belmar, Project manager at Bro

For the love of branded content: The expert's view - For the love of Branded Content: The expert's views Part 3

The series of thought-provoking essays include the answers to 4 key questions.

Foreword: For the love of branded content - For the love of Branded Content: The expert's views Part 3

Andrew Canter Global CMO, BCMA

A new way for brands to connect people's hearts - For the love of Branded Content: The expert's views Part 3

Patrícia Weiss, Chairwoman BCMA South America, Strategic Consultant for Branded Content & Entertainment and Exec. Producer at ASAS.BR.COM

I love good stories - For the love of Branded Content: The expert's views Part 3

PJ Pereira, Chief Creative Officer at Pereira & O'Dell

Edition Digital - For the love of Branded Content: The expert's views Part 3

Connect with audiences and perform for brands - For the love of Branded Content: The expert's views Part 3

Laura Wade, Maxus, Head of Chorus