For the love of Branded Content: The expert's views Part 4

For the love of Branded Content: The expert's views Part 4

This is the fourth part of a thought-provoking series of essays written by experts from all around the world, who all share one thing in common – the love of branded content.

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I love that it messes with people’s emotions. - For the love of Branded Content: The expert's views Part 4

André Braz, Director, Bro Cinema

Be ambitious, think big - For the love of Branded Content: The expert's views Part 4

Simon Orpin, CEO, Electric Glue

With branded content, there is room to ‘play’. - For the love of Branded Content: The expert's views Part 4

Lawrence Ribero, Director

Honest collaboration deliver winning campaigns. - For the love of Branded Content: The expert's views Part 4

Caressa Douglas, Senior Vice President, Content & Branded Integration

Adding an extra layer to what traditional advertising can offer. - For the love of Branded Content: The expert's views Part 4

Dan Carey, Agency Strategy Director, Posterscope

For the love of branded content: The expert's view - For the love of Branded Content: The expert's views Part 4

The series of thought-provoking essays include the answers to 4 key questions.

Foreword: For the love of branded content - For the love of Branded Content: The expert's views Part 4

Andrew Canter Global CMO, BCMA

It can be magical. - For the love of Branded Content: The expert's views Part 4

Alastair Duncan, Chief Strategy Officer, Splash Worldwide

Edition Digital - For the love of Branded Content: The expert's views Part 4

Microsites, media hub, digital publishing, manetisation CMS

Be led by the specialists - For the love of Branded Content: The expert's views Part 4

Nikki Grass, Group Marketing Director at Endemol Shine Group

Don't compromise - For the love of Branded Content: The expert's views Part 4

Richard Malton, Marketing Director, Ocean Outdoor UK

Quality is king, or queen! - For the love of Branded Content: The expert's views Part 4

Philip O’Ferrall, Executive Vice-President of Viacom International Media Networks

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