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Highlighted list of articles and blog posts created with Edition Digital Smart Digital Publishing System. Edition Digital publishing software unifies all crucial points of effective digital publishing; creating, managing, distributing, monetising and analysing.


#articles #responsive Design #cross-platform compatibility #mobile first #gamification #online magazine

 

Izbor: Poslovna asistentka/tajnica leta 2018

Delo poslovnih asistentov se je v zadnjih letih korenito spremenilo. In zato smo razpisne pogoje za izbor v letošnjem letu spremenili.


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Social Media Weekly #23

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content.


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ADMA piše novo zgodbo!

ADMA je na svoji dosedanji poti doživela že veliko sprememb, a novih izzivov ne zmanjka. Leto 2018 začenjamo s prenovljenim ADMA portalom!


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STROKOVNJAK ODGOVARJA

Vaša vprašanja nam lahko pošljete na: revija@adma.si


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Odgovori na vprašanja, ki jih imate o odpravnini

Zaradi nejasnosti, ki se pojavljajo v povezavi z vprašanji odpravnine, tokrat pišemo o tem, kakšni sta v resnici zakonodaja in sodna praksa na tem področju.


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Kako komunicirati s težavnimi sodelavci (1. del)

Poslovno komuniciranje se od komuniciranja v privatnem življenju razlikuje predvsem po svojem namenu.
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Letni dopust in regres ter druge oblike odsotnosti z dela (1. del)

Delavcu pripadajo pravica do letnega dopusta, pravica do odmora in počitka med delom ter pravica do druge (plačane) odsotnosti z dela.
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Dvajset načinov, kako obvladati stres na delovnem mestu (1. del)

Najuspešnejši so tisti, ki se naučijo obvladovati življenje s čim manj stresa ter čim več optimizma in ustvarjalnosti.
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Kako se odzvati, ko imamo v službi opravka z nemogočimi sodelavci

Pri delu z ljudmi lahko naletimo na več oblik problematičnega vedenja. Od neposrednih do bolj prikritih.
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Ljudje smo pomešali ljubezen in zaljubljenost

Ženskam so čustva zelo pomembna, saj so veliko bolj čustvene in empatične v odnosu do moških.
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Strokovnjakinja: "Ločiti moramo med delovno izčrpanostjo in izgorelostjo"

Stres je postal stalnica našega vsakdana, pa vendar je treba znamenja in stopnjevanje tega pojava v telesu tudi prepoznati.
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INTERVJU, Gregor Pilgram: Zaupanje mora biti 200-odstotno

Pogovor z Gregorjem Pilgramom, članom izvršnega odbora Generali CEE Holding
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Kreativno razmišljanje – se ga lahko priučimo?

Ko pogledamo stvari v naravi, bomo opazili, da so različne. Pa naj bodo to kamni, zvezde, planeti, reke, gore. Še bolj to velja za žive stvari.
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INTERVJU, Ksenija Benedetti: Človek je lahko uspešen le, če ima ...

Ksenija Benedetti je tista šefinja državnega protokola, ki je vedno v ozadju vseh dogodkov, pri pripravah nanje pa zagotovo povsem v ospredju.
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Social Media Weekly #22

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content.
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Lorem Ipsum

Aliquam maximus dolor ac luctus lobortis. Nulla lobortis, velit nec suscipit molestie, quam elit interdum arcu, vel pretium mi libero sed nisi.
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Improving Employee Morale For 2018

How to keep your workers happy in the new year
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# Predloga ADMA

Issue description
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Top 5 Publicis Media Content Case Studies of 2017

Here are the most popular PMC case studies of 2017 - great inspiration for creating even more successful content campaigns in the year to come.
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Januar 2018

Nekatere spravi z začrtane poti že čisto navadna sapica, dovoljje en sam malo močnejši val, da pozabijo, kam so se namenili. So pa tudi ljudje, ki so tako zelo neomajni, dajim ne morejo do živega ne viharji, ne razburkano morje, pa tudi človeška zloba in nevoščljivost ne. Preprosto tako zelo verjamejo vase, da so pripravljeni in sposobni prenesti vse, karjim življenje pripelje na pot.
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Tetovaže, del starih kultur in sodobnega tveganja

Tetovirani so bili vsaj že stari Egipčani, o čemer pričajo ženske mumije iz obdobja okoli 2000 let pred našim štetjem. V moderni dobi so bile tetovaže del avantgarde vse dotlej, dokler se ni pojavila generacija Y ali mladi, rojeni med letoma 1980 in 2000. Takrat so postale malodane običajne. V Ameriki ocenjujejo, da je tetoviranih vsaj 40 odstotkov mladih iz te generacije in tudi v Evropi je podobno.
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Social Media Weekly #21

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content.
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December 2017

Slovar slovenskega knjižnega jezika pravi, da je slava splošno priznanje velike vrednosti, veljave. Da je lahko pozitivna, taka, ki človeka ponese v višave, ali pa dvomljiva, taka torej, ki si je ljudje ne želijo ravno najbolj in bi se ji mirne duše odpovedali, če jih ne bi drugi kar naprej opominjali nanjo. O obeh plateh te tako opevane besede pišemo v tej številki, pa tudi o tisti tretji plati, slavi, ki se ljudem pogosto izmakne, čeprav so si jo pošteno zaslužili.
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People love it!

João Belmar, Project manager at Bro, says people love branded content!
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Branded content provides value

Read views from Daniel Bo, Founder and Managing Director at QualiQuanti a leading expert in “brand content” as he likes to call it.
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Social Media Weekly #20

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content.
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Top 5 Takeaways from Brand Journalism Summit Paris 2017

Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference and had the pleasure of sharing expertise from a wide variety of experts from brands, media and agencies.
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Social Media Weekly #19

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Social Media Weekly #18

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Preparing your Retail Business for 2018

How to gear your retail business up for the coming year...
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December 2017

Da stvari niso vedno takšne, kakršne so videti na prvi pogled, bi lahko rekli, če bi hoteli tokratno številko Radarja ujeti v en stavek. Za fasadami urejenih ljudi se na primer včasih skrivajo hudobci in velikokrat z njimi živimo v navidezni harmoniji, ne da bi vedeli, kaj v resnici tiči v njih. Pogosto verjamemo zmagovalnim zgodbam, na videz popolnim in brez napak, ne vemo pa, da so se glavni junaki za mišjo dlako izognili katastrofi. Nekatere tovrstne situacije so odvisne od nas in druge niso, in včasih imamo znanje, orodje ter moč, da lahko preprečimo katastrofo, spet drugič smo lahko zgolj neme priče in sopotniki na potovanjih, ki vodijo v propad.
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How to Relax this Christmas

You don't have to get stressed this December. Here's how to enjoy yourself.
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Think big, start small....

Jan Godsk, Founder of Ideatakeaway, Creative Consultant, Branded Content specialist, Head of BCMA says it's important to think big, but start small.
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Branded content can be anything

Jess Norton, Strategist at [L]earned Media says branded content can be anything. Read her full interview from the For the Love of Branded Content series!
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A guide to creating an online content hub to help you control ALL the content yo

How do you get produced content out into the world and how do you reach your customers in the digital world? Many companies have started using content hubs.
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I love good stories

PJ Pereira, Chief Creative Officer at Pereira & O'Dell, says he simply loves good stories.
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Likvidacija geta v Vilni: Resničnost, ki je ne bi smeli preživeti

Abraham Sutzkever se je 22. junija 1941 zjutraj prebudil in vključil radio. Zaslišal je histerično govorjenje v nemškem jeziku in iz njega razbral, da je nemška vojska prekoračila sovjetsko mejo.
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I love the idea of what branded content can do

Tom Curtis, Head of MediaCom Beyond Advertising UK, says he loves the idea of what branded content can do.
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Social Media Weekly #17

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Satana so se bali bolj kot Boga

Svet verovanja in praznoverja je seveda poln hudičev; hudičev zapeljivec je Goethejev Mefisto, hudiči so sadistični monstrumi, kot so demoni na Michelangelovi freski o poslednji sodbi, enako velja za kačasta zmajevska bitja, demone in podobne kreature z rogovi ali brez njih, stvore s kozjimi nogami in repi, s kremplji in nogami, poraščenimi z dlakami. Apokrifski Bartolomejev evangelij iz 3. stoletja podrobno opisuje, da je hudič dolg 1600 vatlov (en vatel je približno 77 centimetrov, o.p.) in da njegova krila merijo 80 vatlov, iz njegovih nosnic pa se širi neznosen smrad. Toda hudič je lahko tudi popolnoma drugačen, saj beseda lucifer pomeni tistega, ki prinaša luč. Sam obstoj hudiča torej vnaša zmedo med tiste, ki poskušajo ugotoviti, kje so pravzaprav njegove korenine.
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Don't forget it's not classic advertising

András Furák, Portfolio Director at Republic Group, says you shouldn't forget branded content is not classic advertising.
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I love branded content that entertains or enriches me

Bruce Bildsten, Consulting Creative Director, loves branded content that entertains or enriches him.
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Day In The Life of a Model

Our new fashion series launches in 2018! Take a look at where our original plans started!
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Social Media Weekly #16

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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November 2017

Če želiš voditi druge in jim biti za zgled, sploh ni nujno, da kar naprej kričiš nanje in jim dokazuješ svoj prav. In sploh ni treba, da proti cilju stopaš po ustaljenih poteh, ki so jih že ničkolikokrat prehodili drugi. Doseganja cilja se lahko lotiš čisto po svoje, pa četudi boš zaradi tega na začetku morebiti doživel posmeh. Nogometašu na primer naročiš, da mora začeti trenirati balet, da bo razvil ravnotežje in dobil nadzor nad telesom, kot je to naredil sloviti nogometni trener Erno Egri Erbstein, trener z veliko začetnico.
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Social Media Weekly #15

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Why More Entrepreneurs are Choosing To Build Search Funds over Startups

Explore what the search fund model is, the reasons for its emergent prominence, and why it may represent a far superior path for the well-trained, introspective and prudent entrepreneur.
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Social Media Weekly #14

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Getting the Most from Team Away Days

How to get your team to respond to an away day
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How soccer’s rising stars are discovering the value of social media

PMSE highlights a new generation of young, socially savvy footballers who are challenging the game’s established superstars when it comes to social media profile
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Advertising and entertainment are blurring

Rupert Maconick, Founder, Saville Productions, BCMA USA Advisory Board Member, thinks advertising and entertainment are blurring
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Marija Terezija in Jožef II: Vladarja, ki sta prebudila Slovence

Drugo polovico 17. stoletja je v avstrijskem cesarstvu, ki sta mu vladala Marija Terezija in njen sin Jožef II., zaznamovalo obdobje reform. Njune spremembe so se zapisale v zgodovino, tudi našo.
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Leeds: An Upcoming Business Centre

Here's why you should consider basing your business in Leeds
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The Importance of Content in Digital Marketing

Everyone knows how important content is to a digital marketing strategy, but even then, sometimes the basics can fall through the cracks. Here's how you can avoid this.
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Autumn Home Changes

Now Autumn is upon us, you might want to make some changes to your home. Here's what you can try...
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Social Media Weekly #13

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Managing A Customer Focused Business Online

What are the best methods to make sure you're running a smooth, compliant and user-friendly online business or service?
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Effective content partnerships have to be authentic

Abby Carvosso, Group MD, Advertising at Bauer Media, says Effective content partnerships have to be authentic.
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Skrivno življenje nobelovca Erwina Schrödingerja

Januarja 1926 se je Erwin Schrödinger vračal v Zürich po dobrih dveh tednih počitnic. S sabo ni imel le skrivnostne ljubice, ampak tudi idejo o teoriji valovanja, ki mu je prisla Nobelovo nagrado.
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Social Media Weekly #12

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Drum on Content; a monthly view of branded content from BCMA Members

Don’t Throw Your Viagra In the Bin Because It Doesn’t Cure Angina: Why We Need to Embrace Creative AI
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Back to the future of branded content with BMW films

The BCMA hosted panel ‘Back to the Future of Branded Content’, packed out the auditorium at the ‘Inspiration Stage’ for the inaugural Lions Entertainment Festival.
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Vulkani; gore, ki bruhajo ogenj

Vulkanski izbruhi so ena tistih naravnih sil, ki so v zemeljski zgodovini pomembno vplivale na geološko sestavo planeta in evolucijo. Ljudje s strahospoštovanjem opazujemo vulkane vsaj že osem tisoč let. Dokaz so neolitske jamske slikarije, ki so jih arheologi našli v jami Katalhojuka v Anatoliji in prikazujejo izbruh vulkana Hasan Dag, ki je bil aktiven šest tisoč let pred našim štetjem.
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Social Media Weekly #11

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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A new way for brands to connect people's hearts

Patricia Weiss, Chairwoman BCMA South America, Strategic Consultant for Branded Content & Entertainment and Exec. Producer at ASAS.BR.COM, thinks branded content brings a new way for brands to connect people's hearts.
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Kako je Hitler skušal spraviti na kolena Ameriko: SABOTERJI V NAROČJU FBI- JA

»Najbolj drzen načrt sabotaž v zgodovini,« je neki zgodovinar opisal cilj Nemcev, da Američanom povzročijo kar največ škode in med ljudi zasejejo kar največ strahu.
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Are All Trends Worth It? Top 5 Most Common UX Mistakes That Designers Make

In this article senior UX/UI designer lists several common UX mistakes seen on a daily basis. While they are not all bad per se, they can be dangerous if not implemented with caution.
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Oktober 2017

Nekdo je nekje zapisal, da je predsodek simptom duševne lenobe. Da ljudje namreč nekoga ali nekaj vnaprej označimo, saj si tako prihranimo veliko truda, ki bi ga porabili za iskreno prizadevanje, da bi tisto nekaj ali nekoga najprej razumeli in mu šele nato prilepili ustrezno »etiketo«. Ljudje si pogosto lažemo, da so predsodki stvar drugih in da smojih mi že zdavnaj prerasli, a če bi vsak od nas iskreno pobrskal po svoji duši, bi zelo verjetno ugotovil, da seje kaj kakšen potuhnil v kakšnem skritem kotičku in tako varno spravljen čaka na trenutek, ko bo z vso silo izbruhnil na plan.
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Social Media Weekly #10

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Connect with audiences and perform for brands

Laura Wade, Maxus, Head of Chorus, says branded content connects with audiences and performs for brands.
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September 2017

Pekel je beseda, ki se nam je v tej številki kar dvakrat zapisala v naslov. Preprosto je bila edina, ki je lahko sama, brez vseh pridevnikov opisala trpljenje ljudi, ki so se znašli na napačni strani žice. Močna beseda, kije preštevilni niso preživeli. Toda čeprav velja, da je iz pekla težko priti živ in da je pekel končna postaja, je nekaterim to vendarle uspelo. Včasih je volja do življenja, tista notranja moč, ki se je pogosto sploh ne zavedamo.
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Social Media Weekly #9

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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BCMA Thinks: A New Age of Branded Content

Distribution strategy should be a key component of the overall content marketing plan to enable brands to cut through an increasingly crowded market.
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Factors that make your content strong and interactive

Today’s consumer is more aware of the buying process that they were ever before which means the quality content is a must if your company wants to succeed in the market. Check how to do it.
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People don't read ads. They read what interest them

Luke Southern, Managing Director at Drum, says people don't read ads but they read what interest them.
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Preseljevanje Judov v Palestino

Ira Hirschmann je bil prvič v Istanbulu in če bi bile okoliščine drugačne, bi se tu najbrž pogovarjal o nakupu tekstila za neko newyorško podjetje. V drugem življenju bi lahko bil tudi glasbeni impresarij. Kamorkoli je šel, je namreč organiziral ad hoc koncerte z obetajočimi lokalnimi violinisti ali pianisti in mu ni bilo prav nič odveč, da je izgubljal čas z uvajanjem hotelskih orkestrov v igranje. Bil je rojen organizator in globok mislec, poleg tega je verjel v svoje sposobnosti, da lahko naredi tisto, kar si zamisli. Zdaj je moral v Istanbulu najemati tovorne ladje in jih predelovati v potniške, posredovati pri obmejnih oficirjih in lokalni policiji ter se s pristaniškimi oblastmi dogovarjati o vsebini ladijskih potrdil in dokumentov. Preden se je po končanem dnevu vrnil v svoj hotel, je vedno zažgal vse dnevne delovne papirje.
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3 misconceptions about women’s sport, and why brands should pay more attention

This new PMC Think Piece highlights few misunderstandings about women’s sport and explains how they’re holding back the commercial development of the sector.
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Social Media Weekly #8

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Antoine de Saint-Exupéry: človek, ki je kar naprej padal z neba

Petindvajsetega maja 1930 je mlad novinar obiskal nagrajenca francoske akademije. K njemu je prišel prav na dan, ko je ta dobil nagrado za svoj roman Veter, pesek in zvezde. Mladenič je o svojem sogovorniku vedel zelo malo, pravzaprav samo to, da je bil izjemen pilot. Vedel je, da je Antoine de Saint-Exupéry preletel velike razdalje čez neznane pokrajine in nekajkrat ušel smrti. O njem so na prvih straneh že pred tremi leti pisali večerni časopisi; neki beduin ga je našel že skoraj mrtvega od žeje v libijski puščavi in takrat so vsi slavili njegovo vrnitev. Novinar se je tega dogodka spominjal predvsem zato, ker je bil Saint-Exupéry tudi pisatelj in se je tako razlikoval od drugih znanih pilotov.
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How to create an engaging and attractive content

If your content doesn’t attract the eyes of the readers then it’s not going to be worth their while and they will refuse to read it, simple as that.
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BCMA Thinks: Decoding Branded Content

Branded Content is taking on many shapes and forms in an ever-growing variety of formats and platforms.
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Social Media Weekly #7

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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September 2017

Konec poletja je. Čas, ko se je počasi treba vrniti na vsakdanje poti, tiste, ki smo jih čez poletje zapustili, da bi lahko šli iskat nove, resda že raziskane, a nam še neznane. Tudi mi smo raziskovali, kaj se skriva za naslednjim ovinkom in si nabirali moči za nove podvige. Za nove Radarje. Daje raziskovanje neznanega ena luštna reč, smo si bili edini na koncu, do tega spoznanja pa se nismo dokopali samo mi, ampak so to tako ali drugače spoznavali in spoznali tudi glavnijunaki zgodb, ki vamjih predstavljamo tokrat. Bili so neustavljivi.
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Denham Denny Fouts; najslavnejši vlačugar na svetu

Denham Fouts je bil poslovno usmerjen najstnik z jasno izdelanim ciljem: hotel je postati najbolje vzdrževani vlačugar na svetu. Foutsovi so v krizi izgubili skoraj vse premoženje. Denny, kakor so klicali Denhama, je svojega vedno nosil s sabo. S čvrstim telesom, videzom večnega mladeniča in vonjem vanilije, ki je menda vel iz njegove kože, je postal nesporen zvezdnik med plačanimi prodajalci ljubezni. Blestel je resda zgolj v omejenih krogih, a so bili ti toliko bolj izbrani. Ob umetnikih, pisateljih in pesnikih so ga ljubili in vzdrževali tudi princi, čeprav nikoli ni skrival, da jih izkorišča zgolj za to, da bi si zagotovil razkošno življenje.
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Social Media Weekly #6

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Iznajdbe, ki so poganjale zgodovino

Ko so Kitajci pred 2300 leti opazili, da se namagnetena kovina vedno obrne v isto smer, si najbrž niso predstavljali, da bo iznajdba kompasa tako pomanjšala svet in pripomogla, da bodo Evropejci mnogo stoletij kasneje odkrili Ameriko. A tudi smodnika najprej niso uporabljali v bitkah, temveč za preganjanje mrčesa. Medtem ko je Gutenberg s tiskom prenesel znanje širokim množicam, sta iznajdba vodovoda in elektrike olajšala življenje v mestih ter omogočila začetek industrije. Z iznajdbo telegrafa in telefona so se ljudje začeli sporazumevati na daljavo, prvi avtomobili pa so bili podobni vozovom in kočijam. Prvo računalo je bilo sestavljeno v 17. stoletju, prvi osebni računalnik pa smo začeli uporabljati šele pred manj kot petdesetimi leti.
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Social Media Weekly #5

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Branded content is the future

Samantha Glynne (VP Branded Entertainment, Fremantle Media) says branded content is the future. Read her full interview from the For the Love of Branded Content series!
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Effects of Abortion pills on Breastfeeding

A large amount of abortion pill online purchase is by those who are already breastfeeding a child. However, how safe is to take abortion tablets when a woman is lactating? Facts prove the pill element
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Paznice v koncentracijskih taboriščih

Taboriščnica iz ženskega koncentracijskega taborišča Ravensbrück ni več zdržala. Agonija, ki jo je živela iz dneva v dan, se je morala končati. V upanju, da jo bodo ustrelili kot ubežnico, je stekla proti električni žičnati ograji. Pot ji je zaprla paznica Dorothea Binz. »Žensko, podobno okostnjaku, je zvlekla stran in jo začela s palico pretepati po golih stegnih. Takšna krutost tako mlade in lepe ženske pusti večni vtis,« se je pozneje prizora, ki se je končal s smrtjo, spominjala politična zapornica, nemška zdravnica Doris Maase. Binzova je imela takrat le nekaj več kot 20 let. Elegantna, svetlolasa, polnih lic in prifrknjenega nosu je pozornost pritegnila z lepoto in se v spomin vtisnila s krutostjo. Čudovita prasica, so ji pravile zapornice, ki so se hitro naučile odvrniti pogled pred njo.
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Social Media Weekly #4

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK..
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Uresničene sanje; slovita dvorana Carnegie Hall

Leopold Damrosch je sanjal. V svoji domišljiji si je pradstavljal čudovito koncertno dvorano, kakršne v New Yorku še niso videli. Milijonar Andrew Carnegie tudi pomislil ni nanjo, čeprav je veliko svojega denarja namenil za dobrodelnost. Najraje je podpiral znanstvenike in gradil knjižnice, ker sta se mu napredek in izobrazba zdela pomembna. Glasba se mu ni. Damrosch nikoli ni srečal Carnegieja, pa vendar je prav ta financiral izpolnitev njegovih sanj. Za to je poskrbel Damroschev sin Walter in leta 1891 je Carnegie Hall odprl svoja vrata.
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Organizirana prostitucija v vojni; tolažba za ene, pekel za druge

Pred in med drugo svetovno vojno naj bi bilo pod nazivom ‘ženske za tolažbo’ v spolno suženjstvo prisiljenih do 200.000 žensk in deklet, ki so morale biti na voljo japonskim vojakom. Japonske oblasti so spolne sužnje iskali predvsem med mladimi Korejkami. Ostale ženske pa so prihajale iz Kitajske, Tajvana, Filipinov in Indonezije. Pri njihovem rekrutiranju so sodelovali vsi, od vojske do notranjega ministrstva in policije. Zgodovinski spomin na krute usode teh žensk še danes kali odnose med Južno Korejo in Japonsko.
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Social Media Weekly #3

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Narednik Stubby; največkrat odlikovani pes

Bil je februar 1918 in prva svetovna vojna je že krepko zakorakala v svoje četrto leto neusmiljenega medsebojnega pobijanja. Nenadoma se je zaslišal glasen lajež. Stubbyjev občutljivi smrček je zaznal tihega in nevidnega, a nadvse nevarnega sovražnika - gorčični plin. Pasji vojak je začel tekati po jarkih. Grizel je vojake in pozvročal neznosen hrup. »Kaj ti je?« ga je spraševal 26-letni stotnik John Robert Conroy, še ves omotičen od sna, vendar je Stubby svojo glavo že zarival pod pokrivalo. Kmalu je izpod njega gledal le še njegov kratek rep. »O moj bog, plinski napad. Stubby, ostani tukaj,« je Conroy naposled razumel, kaj mu hoče povedati pes, ki ga je v Ameriki našel kot brezdomca, ga posvojil, ga pretihotapil na francoska bojišča in se z njim bojeval v 17 bitkah in 4 ofenzivah.
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Z malimi koraki do velike ideje

So res lahko ustvarjalni samo izjemni posamezniki? Psihologi trdijo, da ne. Ustvarjalnost je v vsakem od nas in vsak jo lahko prebudi z vajo. Nenadno prebujenje ideje, ki spremeni svet, ali veliki C, kakor ji pravijo, pri čemer črka C označuje ustvarjalnost (creativity), je bolj mit kot resničnost, nadaljujejo. Med velikim C in malim c, ki označuje dosežek, do katerega pridemo z majhnimi koraki, ni nobene razlike. Ampak dejstvo je, da so ljudje, v katerih se porajajo nove ideje in so jih sposobni spremeniti v resničnost, drugačni. Če ne zaradi česa drugega že zato, ker si upajo korakati po neuhojenih poteh, za katere ne vedo, kam jih bodo vodile, in tvegati zavrnitev, kritiko ali poraz.
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Avgust 2017

Kaj se zgodi, če se prepustimo sanjam? Brez razmišljanja o posledicah lahko sledimo svoji ljubezni v prepovedane loge. Lahko vidimo luč na koncu tunela in smo zato sposobni preživeti tudi najhujše napore. Lahko živimo življenje, kakršnega smo si zamislili v svoji glavi, ne glede na to, kaj si o tej naši sliki mislijo ljudje okoli nas. Lahko zgradimo stavbo, ki se zdi večini nepotrebna in neizvedljiva. Lahko premikamo gore. Seveda se lahko zgodi, da sanje ostanejo samo sanje. Da se iz njih ne izcimi nič uporabnega. Usodno? Niti ne.
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Social Media Weekly #2

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Ženska moč za zidovi Kremlja

Že od nekdaj je bilo tako, da so državljani Sovjetske zveze malo vedeli o tem, kako njihovi voditelji živijo za zidovi Kremlja, o življenju njihovih soprog ali sopotnic pa niso vedeli tako rekoč nič. So bile te ženske res vseh 75 let zgolj sence svojih strah vzbujajočih soprogov? Kaj so delale, kako so preživljale dneve, kakšni so bili odnosi med njimi in kako so se spopadale s surovo močjo, ki jih je obdajala? Zdaj imate priložnost, da spoznate njihove zgodbe.
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Veliki umi v primežu OKM (obsesivno-kompulzivne motnje)

Nikola Tesla si je roke umil trikrat zapovrstjo. Preden je vstopil v stanovanjsko hišo, se je moral trikrat sprehoditi okoli nje. Ko je jedel, je moralo biti na mizi natančno 18 prtičkov. Imel je grozljiv odpor do ženskih uhanov. Pravzaprav je težko prenašal vse, kar je bilo okroglo, zlasti nakit. Trpel je za obsesivno-kompulzivno motnjo ali OKM, pravijo strokovnjaki. Čeprav se običajno razvije tam do 40. leta starosti, je pri Tesli z vso močjo izbruhnila šele na stara leta. Niso je zdravili. S simptomi OKM se ljudje soočajo že stoletja, toda vzroke zanjo poskušajo razumeti šele zadnjih nekaj desetletij. Za tista dva odstotka do tri ljudi, ki morajo živeti z njimi, so bili simptomi od nekdaj naporni.
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Social Media Weekly #1

A snapshot of the most current news, trends and best practice across social media to help shape our content and approach to social media. By Publicis Media Content UK.
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Hulu's Creativity Code; Building Authenticity Through People & Google Lab

Your daily dose of content marketing inspiration straight out of Cannes, brought to you by Publicis Media Content.
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Nagradna igra: Radar in ???

Za sodelovanje v nagradni igri mora posamezni sodelujoči odgovoriti na nagradno vprašanje, ki ga nadejo na FB strani revije Radar (https://www.facebook.com/RevijaRadar/) Nagradna igra poteka od 22. 6. 2017 do 02. 7. 2017. Vsaka oseba lahko v nagradni igri sodeluje večkrat. Splošne pogoje za nagradno igro najdete na povezavi.
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Mark Waugh on the future of VR; Storytelling for the Streaming Gen & A$AP Rocky

Your daily dose of content marketing inspiration straight out of Cannes, brought to you by Publicis Media Content.
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Lions Entertainment: Mark Waugh, RYOT and The Front on the future of VR; Storyte

Your daily dose of content marketing inspiration straight out of Cannes, brought to you by Publicis Media Content.
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Julij 2017

Zadnje čase se zdi, da je vse več ljudi, ki so se očitno odločili poteptati vse lastnosti, ki jih delajo človeške. Vse kaže na to, da so pozabili na ljubezen, potrpežljivost, strpnost, neomajnost in dobrodelnost ter te lastnosti nadomestili s pohlepom, jezo, sovraštvom in neusmiljenim bojem za teritorij, za lastno dobrobit. Človek dobi občutek, da so nekateri naredili korak nazaj v razvoju in posodobili latinski rek Človek sem in nič človeškega mi ni tuje, tako da se po novem glasi Človek sem in nič živalskega mi ni tuje. Skratka, ljudje se vse prepogosto obnašamo kot živali, kot bi ne imeli spomina, ki naj bi nas učil, naj nikar ne ponavljamo starih napak in negujemo tisto, kar je človeškega v nas.
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Google’s Machine Learning for Everyone; Why Audio Content Matters & David Shing

Your daily dose of content marketing inspiration straight out of Cannes, brought to you by Publicis Media Content.
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How YouTube is building Modern Pop Culture & Next-Gen Storytelling with STUDIO+

Your daily dose of content marketing inspiration straight out of Cannes, brought to you by Publicis Media Content.
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Neustavljiva levinja iz Berlina; grofica Maria von Maltzan

Eden njenih svakov, Walther von Reichenau, je bil goreč nacist vse od tistega dne leta 1932, ko mu je stric predstavil Adolfa Hitlerja. Služil mu je tako predano, da ga je firer leta 1940 povišal v feldmaršala. Tudi njen brat je bil fanatičen Hitlerjev sledilec, enako kot mama, ki je bila ob tem še strastna zbiralka antisemitske literature. Maria pa je bila jabolko, ki je padlo daleč od drevesa.
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Junij 2017

Brez velikih besed in dolgih uvodov vam polagamo v naročje novo številko Vojnih viher. Dala vam bo vse tisto, kar od nje pričakujete. Dokaz, da zlo pogosto nima prepoznavnega obraza, namig, da ne smemo nikoli obupati, tudi takrat ne, ko odpovedo vse uradne institucije. V njej boste našli tudi lekcijo o tem, da se lahko še tako dobro načrtovana akcija ponesreči, pa da človek takrat, ko je obupan, za dosego cilja uporabi tudi nenavadne in nevarne metode. Da mu postane povsem vseeno za sočloveka.
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Junij 2017

Ljubezen lahko ima več obrazov, se bomo naučili v tej številki Radarja. Lahko te potegne v vrtinec svojih strasti in te ne izpusti iz svojih krempljev, čeprav razum ve, da drviš v pogubo. Ima tudi čudežno moč, da lahko spregleda vse tisto, česar ne želi videti in ti omogoči, da v imenu višjih ciljev vztrajaš v nečem, kar je že davno umrlo. Lahko je slepa in te prepriča, da je tudi tam, kjer je v resnici sploh ni.
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Cannes Daily #1

Ultimam divulsa spatia truncata per coniunctos
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Aleksander Veliki: Makedonija je bila zanj premajhna

Po legendi naj bi Aleksandra po dvanajstih letih epskih osvajanj neznanega sveta nagovoril indijski sveti mož in ga popeljal k mitološkemu drevesu, ki je znalo napovedati usodo in je govorilo vse jezike. Ko je sveti mož drevo vprašal, kakšna bo Aleksandrova usoda, je to spregovorilo: »Nespameten je tisti, ki misli, da lahko osvoji Indijo. Umrl boš mlad, tvoje ime pa bo ostalo večno.«
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5 content creation mistakes must to avoid in 2017

Content creation is the sole source of carrying out purpose-driven marketing. Write the right content, make it authentic, original and add a little bit of interactive style in it and boom!
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Micro-Influencers: Brands in the Real World

Influencer marketing is maturing. Here are three reasons why brands should include micro-influencers in their content strategies.
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25. maj; dan mladosti ali (samo)prevare

IZ NAŠEGA ARHIVA: Spomini na Titovo dobo in Jugoslavijo oživijo prav ob 25. maju, ko se po različnih krajih nekdanje države zbirajo njegovi privrženci, zdaj že z vnuki in pravnuki, da bi proslavili dan mladosti. Petindvajseti maj, datum, ko je Jugoslavija praznovala njegov rojstni dan, čeprav se je v resnici rodil v začetku maja leta 1892 v Kumrovcu na Hrvaškem, je postal kultni dan za Jugoslovane.
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A new age of storytelling

We all love a great story. The Zurich start-up company Werenbach has been making watches since 2013 out of material from spaceborn Russian Soyuz rockets.
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Why invest in digital publishing and start your own digital magazine?

Digital publishing and eMagazine markets are flourishing. The numbers show no sign of flagging as the average revenue per user (ARPU) currently amounts to US$18.37.
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Zmaga renesančne ženske

Iz pene renesančnih valov, lepa kakor Venera, ki jo je naslikal Botticelli, gola in nedolžna, se je pojavila ženska modernega časa, pripravljena, da vstopi v svet, ki ji je bil do takrat nedosegljiv. Renesanso mnogi postavljajo v leto 1492, ko je umrl Lorenzo de‘ Medici in je bil Rodrigo Borgia izvoljen za papeža. Takrat je bila odkrita Amerika, veliki mislec Erazem Rotterdamski posvečen v duhovnika, Mavri pa izgnani iz Granade. Toda še pomembnejši je dogodek, ki se je zgodil pred tem. Leta 1456 je Johannes Gutenberg začel tiskati knjige in s tem ženskam omogočil izobrazbo, tako da so se lahko kosale z moškimi. Zdaj so se lahko prvič ukvarjale z intelektualnimi vprašanji, bile so sposobne razpravljati in dokazovati.
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An interactive digital magazine helps to increase readership and engagement

Due to the high cost of print and because of the potential digital features bring this publisher made a definite decision to go digital. Learn how this helped to increase readership and engagement.
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Henry Dunant, oče Rdečega križa

»Sovražnik, naš pravi sovražnik, ni sosednja dežela, temveč so to lakota, mraz, revščina, nevednost, navade, praznoverje in predsodki. Namesto da bi se združili v boju proti revščini in praznoverju, se ljudje spodbujajo in tekmujejo v slepem sovraštvu, nesmiselnem prelivanju krvi in resnično morilski divjosti …, v mirnem času pa se še posebej trudijo uporabiti znanstvena odkritja za razvijanje umetnosti uničevanja,« so besede, ki jih je nekoč davno izgovoril mož, ki je prehitel zgodovino. Nedvomno bi nekdo nekoč ustanovil nekaj, kar bi bilo podobno Rdečemu križu, a takrat, ko je ta nastal, ga brez zanosa in obsesije Jeana Henryja Dunanta zagotovo ne bi bilo.
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Egiptovski bojni pohod na Izrael

V predsedniški palači v Kairu je luč svetila dolgo v noč. Sobo, v kateri je bil na mizi razgrnjen vojaški zemljevid Sueškega prekopa z okolico, je razsvetljevala le namizna svetilka. Nad zemljevidom se je sklanjala moška postava, vanj skrbno zarisovala črte in s krogi označevala nekatere položaje vzdolž prekopa. To ni bil zemljevid, ki ga je uporabljal njegov predhodnik, egiptovski predsednik Naser. On, Naserjev naslednik, je uporabljal svoj zemljevid in vanj zarisoval svoje zamisli.
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Maj 2017

Muka je tista beseda, ki bi lahko povezala večino člankov v tej številki Radarja. Ne označuje namreč samo trpljenja, ampak tudi neprijetnosti, težave in trud, vse tisto, o čemer pišemo tokrat. O trudu očeta Kennedyja, ki je hotel spraviti na predsedniški stolček najprej sebe, nato pa, ko mu to ni uspelo, še svojega sina. O trpljenju, ki so ga preživljali nekdanji vrhunski športniki po končani karieri, koje šlo njihovo zdravje strmo navzdol, pa tega ni znal nihče pojasniti. O križih in težavah vseh tistih, ki so kakorkoli prišli v stik z mumijami faraonov.
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Prekletstvo faraonov; če boš preveč radoveden, te bo oplazila smrt

»Veste,« je rekel Gamal Mehrez, krepak in čokat mož, »v življenju je veliko nenavadnih naključij.« Mehrez, generalni direktor Egiptovskega muzeja v Kairu, je te besede spregovoril skupini novinarjev, ki ga je spraševala o legendarnem prekletstvu faraonov. »Vi niste prepričani o delovanju tega prekletstva?« ga je vprašal neki novinar. »Če seštejemo vse te skrivnostne smrti, se že moramo zamisliti. Toda sam ne verjamem v prekletstvo. Že desetletja imam opravka z grobovi faraonov in mumijami, zato sem najboljši dokaz za to, da je vse skupaj samo naključje.« Čez štiri tedne je bil doktor Gamal Mehrez mrtev.
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Persuasive design: using advanced psychology effectively

Websites have come a long way in a short space of time—it’s really quite amazing just how much some of the sites belonging to the last decade’s most established brands have changed.
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MRY @ SXSW: A RECAP OF KEY TOPICS & TRENDS

SXSWI PRESENTED A CONSIDERABLE AMOUNT OF MARKETING DATA AND OPINIONS TO DISSEMINATE AND APPLY TO 2017 ADVERTISING CAMPAIGNS AND CONTENT. AN EXHAUSTIVE RUNDOWN OF THE ...
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Other Health Problem Medicines & ED

Every health trouble that we face has some kind of connection with another health issue.
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MRY @ SXSW: A RECAP OF KEY TOPICS & TRENDS

SXSWI PRESENTED A CONSIDERABLE AMOUNT OF MARKETING DATA AND OPINIONS TO DISSEMINATE AND APPLY TO 2017 ADVERTISING CAMPAIGNS AND CONTENT. AN EXHAUSTIVE RUNDOWN OF THE ...
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What’s hot in global entertainment

Our world of content is going through an amazing phase of growth and evolution. As content producers, this growth opens up a number of new opportunities to connect and engage with.
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Branded e-commerce videos: what works?

Alex Connock, Managing Director at Endemol Shine North gives us a fascinating insight into how best to use branded video when considering e-commerce.
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Good content deserves to go all around

Creating good and consumable content is what everybody strives for. However, does it count if it is not seen? Hardly. The distribution of content is equally as important as producing it.
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April 2017

Včasih tisti, ki posegajo po zvezdah, hodijo po robu. A so tako prepričani v svoj prav in tako usmerjeni proti cilju, da jim je malo mar za to, da jih lahko že en sam napačen korak popelje v pogubo. Ne zanima jih, kaj si o njih mislijo drugi, tudi za tojim ni mar, kako se počutijo tisti, ki si z njimi delijo posteljo, dom, življenje, in najbrž so prav zato, ker so skorajda samozadostni, tako uspešni
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Februar 2017

Sedmi hyderabaški nizam Osman Ali Khan je imel v svoji zakladnici menda toliko biserov, da bi lahko z njimi tlakoval londonski trg Piccadilly Circus. Seveda biseri niso bili njegovo edino premoženje, imel je tako rekoč vse, kar si lahko poželi srce. Vsega več kot dovolj. Preveč. Zanj in tudi za tiste, ki so prišli za njim. A se je pozneje vendarle izkazalo, da tudi preveč včasih ni dovolj. Še sploh, če s premoženjem upravljajo prazne glave
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Marec 2017

V vseh nas se skriva moč, neka notranja energija, ki nas v življenju žene naprej. Razlikujemo se zgolj po tem, kako previdno in premišljeno ravnamo z njo. Tako jo nekateri investirajo v dobra dela, v reševanje ljudi, na primer, drugi pa gredo v drugo skrajnost in jo zastavijo za uničevanje. Zanimivo pri tem je, da so tako na prvi pogled vsi enaki, reševalci in uničevalci
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Oktober 2016

Če bi tej številki Vojnih viher želeli dati za popotnico kakšen vzpodbuden stavek, da bo opremljena krenila na prodajne police in potem k vam, bi nedvomno lahko rekli tole: Kjer je volja, tam je pot. Ali pa: Ko se zares odločiš, da boš izpeljal neko stvar, jo boš tudi izpeljal. Pa čeprav bo pot do cilja posejana z minami, kot je bila na primer v prispevku o dnevu D na obali Omaha, ali pa boš moral do njega teči brez bergel in boš zato čutil tako močno bolečino, da se ti bo zdelo, da boš kar umrl
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Eddie Chapman, vlomilec in dvojni agent

Bila je temna noč, teden pred božičem 1942. Zvok nemških letal nad katedralo mesta Ely v Cambridgeshiru je postajal vse glasnejši. Zatulile so sirene. A zgodilo se ni nič, saj je bil trop nemških junkerjev namenjen v Cambridge in tovarne v njegovi okolici. Tudi tam so se že oglasili protiletalski topovi. Junkerji so že odhrumeli mimo, ko sta na osamljeni farmi severno od Littleporta farmar in njegova žena zaslišala zvok osamljenega letala, ki je krožilo okoli njune kmetije. Nato se je letalo oddaljilo, sirene so razglasile konec alarma, farmar in njegova žena sta ugasnila luč in zavladala je tišina.
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Artur London; štiri leta in pol za zapahi, ne da bi vedel, zakaj

Zdrznil se je, upočasnil korak in skrivoma pogledal preko rame. Občutek ga ni varal, črni avtomobil varnostne službe mu je še vedno sledil. Zasledovali so ga že nekaj tednov, trdovratno in vztrajno, čeprav mu je sam vodja varnostne službe zatrdil, da bo poskrbel, da se bo to nehalo, pa ni nič pomagalo. Tudi zasliševali so ga že, rekli so sicer, da je to le tovariški pogovor, a so mu postavljali vprašanja, ki jih sicer postavljajo sumljivim osebam.
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Januar 2017

Tako. S to številko Radarja smo vam povedali, kar smo vam imeli povedati v letu 2016. Malce bomo zajeli sapo, si nazdravili, ker smo v vaši družbi preživeli še eno medijsko razburljivo leto, nato pa zavihali rokave in pogumno zakorakali v leto 2017. Polni optimizma smo, ker vidimo, da le nimajo prav tisti, ki pravijo, da ljudje sploh ne berejo več in so jim blizu le še lahkotne vsebine. Ponosni smo na to, da v ljudeh še naprej prebujamo željo po branju.
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Marec 2017

Nikoli ne veš, kaj ti prinese prihodnost, zato je vredno živeti v sedanjosti, dihati s polnimi pljuči in vzeti od življenja vse, kar ti ponuja. Ker lahko je že jutri vsega konec, tudi življenja na veliki nogi, na primer, pa čeprav je tvoja rodbina udobno in razkošno živela dolgih 300 let in se je zdelo, da ji nič ne more do živega. Tudi ljubezen se lahko nekega dne razblini kot milni mehurček, pa četudi je bilo še nedolgo nazaj videti, da je trdna kot skala, neuničljiva in večna
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December 2016

Še malo, pa bo konec. Tega nenavadnega leta namreč. Tisti, ki verjamejo v višje sile, pravijo, da je bilo to leto leto obračunov, ki prinašajo konec znanega in nakazujejo nove začetke. Neko novo energijo. Bomo videli, če drži trditev, da je svet pripravljen obračunati s starimi vzorci in stopiti v nove čase z novimi vrednotami, na pot, na kateri bodo slišani in uslišani tudi tisti, ki so doslej brez uspeha opozarjali nase.
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Formula ena nekoč in danes: iz blatnih polj na dirkališča

Sir Henry Segrave, hitrostni dirkač iz dvajsetih let prejšnjega stoletja in nosilec svetovnega hitrostnega rekorda, je v poznih letih zapisal: »Želja po hitrosti je instinkt, ki ga ima vsako človeško bitje pa tudi velika večina živali, in je bila eno najvažnejših gibal v procesu človeške evolucije.« Ta nagon je bil življenjska moč vsake dirke z avtomobili, čeprav prve avtomobilske dirke niso bile zamišljene kot športni dogodki, ampak le kot prikaz nove tehnologije. To je bilo romantično obdobje, ki so ga zaznamovali drzni vozniki s počasnimi vozili.
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Največji ponarejevalski podvig v zgodovini: 5,3 milijarde lažnih funtov

Konec leta 1944 je bančnica, zaposlena v angleški centralni banki, osuplo zrla v svoji roki: v eni je držala en bankovec in v drugi drugega. Imeti bi morala različni zaporedni številki, bili sta enaki.Svoje naključno odkritje je nemudoma sporočila naprej. Vodstvo angleške centralne banke je poklicalo strokovnjake za ponarejanje, a so tudi ti ponaredek prepoznali šele, ko so oba bankovca natančno primerjali. Brez originala z isto serijsko številko preprosto niso mogli reči, kateri bankovec je originalen in kateri ponarejen, originalni bankovci pa so bili v obtoku po vsem svetu.
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Hyderabad; najslavnejši propad vladarske družine

Mir Osman Ali Khan Siddiqi Bayafandi AsafJah VII. je želel novo toplo odejo. Služabniku je naročil, naj mu jo kupi, in dodal, da zanjo ne sme zapraviti več kot 25 rupij ali okoli današnjih 30 centov. Služabnik se je vrnil praznih rok. Nova odeja je stala 35 rupij ali okoli 45 centov. Osman Ali Khan se je ponoči še naprej pokrival s staro odejo. Istočasno je papir obteževal s 185-karatnim diamantom, vrednim 50 milijonov funtov. Zadnji nizam ali vladar Hyderabada, ki se je leta 1937 na naslovnici revije Time znašel kot najbogatejši človek na svetu, je bil poln nasprotij, zgodovina njegove družine pa zgodba o najslavnejšem propadu tega stoletja.
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December 2016

Tole je naše zadnje letošnje druženje. Nekoliko smo prestavili izid Vojnih viher, da smo ujeli korak s prihajajočimi prazniki in da vam lahko za proste dni podarimo novo zalogo zanimivega branja. Od tu naprej bo vse teklo po ustaljenem voznem redu – vidimo se vsake tri mesece, tako kot doslej, in obljubljamo vam, da bomo s seboj vsakič prinesli novo zalogo poučnega vojnega čtiva
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Richard Feymman; slavni fizik in razvpiti ekscentrik

Življenje zanj preprosto ni moglo postati dolgočasno. Užival je, pa najsi se je potapljal v fiziko ali v ženska telesa, alkohol, glasbo in vse druge radosti, ki jih ponuja življenje.
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Škandalozni ameriški predsedniki in podpredsedniki

Nisem ustvarjen za to delo in nikoli ne bi smel » biti tukaj,« je nekoč izjavil Warren G. Harding (1865–1923). Vsi resda nismo ustvarjeni za vse, ampak če si ameriški predsednik, bi bilo vseeno dobro, da veš, kaj delaš. On med letoma 1921 in 1923, ko je njegovo predsednikovanje prekinila nenadna smrt, tega ni najbolje vedel, pa se ob merjenjih priljubljenosti ameriških predsednikov redno uvršča na sam rep lestvice, razen takrat, ko na tronu nepriljubljenosti suvereno zavlada.
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Adolf Tolkačev, najuspešnejši vohun v Moskvi

V sobi ameriškega veleposlaništva v Moskvi je bilo hladno, pravzaprav skoraj mrzlo. Pozna jesen leta 1985 je najavljala mrzlo zimo. Vsi so bili že zbrani. Sestanek je sklical Burton Gerber, vodja Cie v Moskvi. Zaradi iste stvari so se sestali že petič v nekaj mesecih. Sestanka se je udeležil tudi Bill Plunkert, Ciin oficir za tajne operacije. V Moskvo je prišel decembra, da bi odkril, kaj se je zgodilo z »njihovim človekom v Moskvi«, ki se že petkrat zaporedoma ni pojavil na dogovorjenem skritem srečanju. Sodelavci, zaskrbljeni zanj, so nekoč iz javne telefonske govorilnice poklicali v njegovo stanovanje. Oglasil se je neznan glas. Hitro so prekinili zvezo.
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A rant against pretty designs

“Guard against that vanity which courts a compliment, or is fed by it.” – Chalmers
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Why we sponsor Digital Magazine Awards?

At Edition Digital, we believe that sponsorship works best when partners share the same values. That’s why we've decided to become the main sponsor of the Digital Magazine Awards 2015.
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Travel Partners

Here’s a selection of travel partners to help you book your trip to Macao.
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Sharpen Your Skills: The Value of Multidisciplinary Design

Design thinking is as old as human consciousness. We can explore and experience it, but it will always be able to reinvent itself and provide us with exciting new things.
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Brunch JESEN/ZIMA 2016

V Mestnem muzeju, kjer se stikajo zgodbe preteklosti in trendi današnjih dni, smo danes predstavili novo kolekcijo obutve in torbic jesen/zima 2016/2017.
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Prijavi se in osvoji eno od nagrad

Prijavi se in osvoji Prijavi se in osvoji eno od 60 Deichmannovih nagrad! Klikni in sodeluj Trajanje: 01. 06. 2016 - 01. 12. 2016
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FASHION BLOG: IDEJE ZA VALENTINOVO

Obrnili smo prvi list na koledarju 2017! Februar je prikupen, ljubeč in zaljubljen mesec, zaradi dneva zaljubljencev, jasno. Še manj kot 14 dni časa imamo za darila.
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Online vs Offline, the saga continues

To some millennials and digital editors, it’s a very ‘online vs offline’ world. Can the two worlds work together in harmony?
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Multimedia Links

Your one stop shop for apps, online sources and handy guides to Macao.
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Flavours of Macao App

A unique guide to holidaying in Macao, plus five TV chefs share recipes that reflect Macao’s cuisines and tell us what they love about the destination.
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Walking Tour Routes

Step Out and discover Macao following eight walking tour themed routes around the destination’s 11 square miles.
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Upcoming Events

See what’s coming up soon in Macao…
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Calendar of Events

With a busy calendar of events and festivals all year round, plan ahead to time your visit.
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Know Before You Go

All your need-to-know information to help you prepare your trip to Macao.
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Suggested Itineraries

Visiting Macao as part of a twin-centre itinerary in Asia or en route to Australia has never been easier.
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Macao Offers

Click here for the latest deals to Macao and beyond…
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Contact Us

For up to date information, call or email the Macao Government Tourism Office Representative in the UK, or request our latest Guide.
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These design inspirations can change how we read the news

The news industry has experienced tremendous turmoil in the past few years, and with tremendous turmoil comes new strategies, which put publications’ online experiences front and center.
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Singers, sandwiches, and niches

Patrick Lapera, the founder of Bonkers Magazine, an online outdoor magazine, shares his thoughts on the social media presence of his fledgling digital magazine, Bonkers Magazine
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SEO vodič za lokalno iskanje

Stranke danes iščejo lokalno na spletu in mobilnikih. Če želite, da vas najdejo, kjerkoli in kadarkoli, poskrbite za to.
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Highlights

From its Portuguese-Chinese heritage to legendary cuisine and vibrant nightlife, here are Macao’s key attractions.
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Macao Offers

Copy to go in here Copy to go in here Copy to go in here Copy to go in here Copy to go in here
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About Macao

Just 40 miles from Hong Kong, Macao is one of Asia’s most exciting destinations, where the best of the old blends with the cutting-edge new.
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Thinking Inside The Box: What Branded Content Producers can Learn from TV Produc

The boundaries between commercials, branded content, advertising funded programming and TV are blurred. Agencies are beginning to appreciate that factual TV producers can teach them a trick or two.
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What’s next for marketing?

In our era of digitalization, we may all wonder; what is next for marketing? Brands are investing more in owned media channels which need appropriate technological infrastructure.
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Jesper Laursen: A century of native advertising

Jesper Laursen is the founder of the Native Advertising Institute. What Joe Pullizi is to content marketing, Jesper Laursen is to native advertising.
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Content marketing is like a fixed asset

According to Primož Inkret, partner and director of content marketing agency PM, ignorance towards content marketing can almost be “life-threatening” for a business.
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The state of the media 2017

At TheMediaBriefing recently launched a forward-looking State of the Media 2017 report, taking a look at what the key issues will be for media companies in 2017.
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MM1

MM Test
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Rise of the machines

In HBO’s Westworld it’s almost impossible to tell the Artificially Intelligent ‘hosts’ from real people. They act, talk and - spoiler alert - some even start to think like conscious human beings.
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Vanity metrics are so 2013

In a world where we can measure anything and everything in real-time, using the latest technology, measuring branded content still remains a challenge for the marketing industry.
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New Article

Article Description here
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The must of social media

Over 2.1 billion people are active on social media every month and we-ll definitely see this number increasing in the future.
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How data analysis will sharpen up your content

How relevant is your brand’s published content? How do you know what your customers like (and don’t like)?
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Mobile matters

Admit it, you can’t live without your phone. We are a world addicted to our mobile devices.
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The Mystery of Monetisation

Analytics & Monetisation help marketers and publishers to adjust the generated content and reach a far wider success in digital publishing.
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MTP Kit For Safe Abortion

MTP Kit inexpensively accessible at nopregnancy.net goes with Mifepristone and Misoprostol, the two tablets known as untimely birth pills.
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All there is to Generic Viagra

Have you ever had issues with your sexual encounters? Do you experience difficulty with regards to keeping up an erection?
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Everything You Need to Know about UX Sketching

UX sketching is a crucial, yet often overlooked, aspect of user-experience design.
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For The Love of Branded Content: The Experts’ Views

‘For The Love of Branded Content’ brings together ‘thought-leaders’ from across the globe to share their ‘love’ and advice on what it takes to succeed in the ever-evolving world of branded content.
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Chapter 3: Show me the Money: Quantifying the financial impact of Transmedia.

Can money be made with a transmedia campaign?
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Chapter 2: “Transmedia Storytelling: Two models with a single purpose”

Transmedia has already accumulated a good number of success stories, learning and principles. Let’s see what they’re about!
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Chapter 1: “Transmedia. The art of storytelling for the 21st century”

Now then, what exactly are we talking about when we talk about transmedia?
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Bonkers Magazine, a magazine about adventure stories

In his new article, the magazine’s founder, Patrick Lapera explains how new technology has allowed the creators of the magazine to do things that wouldn't have been possible before.
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Start using a content hub for your business

Every brand is a publisher, thus investing in owned communication channels is a must. So, what to do about it?
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Board stupid

By Ariel Atom to the Alps for a snowboard championship.
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The rise of story-led marketing

Learn how marketing is rapidly being reshaped by content from 3 different directions that are all being driven by technology. By Justin Kirby, Co-founder and Curator of BOBCM Series.
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I want to ride my bycicle

The focus of guide is technical, with a goal to help developers narrow down their search for the right third-party services and technologies, which they will deploy in their landing design.
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Your social network feeds here

There are several things to keep in mind when building a portfolio, so here is a guide of tips and common mistakes for portfolio design.
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Guide to building a top web design portfolio

And creating a top web design portfolio is by no means easy, even for experienced designers. We’re sharing our tips to help you create a top portfolio.
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Guide to building a top UI design portfolio

It’s important that you identify your strengths before starting to build your own portfolio.
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Link to a hiking blog

Havana je glavno mesto ter največje pristanišče in trgovsko središče Kube.
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What makes great branded and video content?

Video will account for 69% of all consumer traffic by 2017, according to Cisco. Therefore, creating effective branded and video content is more important than ever.
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The power of content marketing

The POMP Forum is one of the world’s biggest and longest-running international conferences in the field of content marketing.
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Charts and graphs won't tell you all you need to know about your readers

When you're launching your digital magazine, the best way to gather relevant insight and feedback is to consult your audience. We’ll let you know how.
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New

Let’s take a deeper look at interactive content, how it works, and how it can be used to help you achieve your marketing goals.
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Owned, paid, earned – where to invest

By looking at your overarching strategy through the lens of the customer experience, you naturally move from an advertising-led approach to a content-led approach.
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Tips & tricks for a successful online portfolio

There are several things to keep in mind when building a portfolio, so here is a guide of tips and common mistakes for portfolio design.
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The Science of Engagement – The truth about content-led marketing

For something as complex as capturing true engagement, we knew that using normal research techniques might not tell us the full story. So we decided to test content-led marketing using facial coding.
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Landing Page Design: Building the Ultimate Landing Page

The focus of guide is technical, with a goal to help developers narrow down their search for the right third-party services and technologies, which they will deploy in their landing design.
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Edition Digital Survey

Complete this survey to receive a 25% discount code.
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Owned, paid, earned – where to invest

By looking at your overarching strategy through the lens of the customer experience, you naturally move from an advertising-led approach to a content-led approach.
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Brand your digital magazine with your corporate identity: tutorial

In digital publishing branding refers to customizing your publications in ways that promote your overall brand. This is important because it builds the trust and loyalty of your customers.
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Back to School: Summer Survival Guide 2016

The UK’s number 1 parents’ guide to getting the best out of primary school. All powered by Edition Digital.
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Movers + Homemakers

Movers and Homemakers is the UK’s new, contemporary home interiors magazine. It’s all powered by Edition Digital and stances as a true design treat to all beauty seekers.
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Explanation

See how we’ve powered up Diagnosis: Diabetes digital magazine. Using Edition Digital tools we turned it into a creative experience that attracts readers and showcases advertisers.
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Boots: Health & Beauty

Health & Beauty includes advice from experts, behind-the-scenes tutorials, engaging competitions, and an integrated shopping cart. It's all powered by Edition Digital.
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Digital Publishing Innovation Summit New York

The Digital Publishing Innovation Summit New York promises to be bigger and better than ever.
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Interactive content: the good, bad, and wicked cool

Let’s take a deeper look at interactive content, how it works, and how it can be used to help you achieve your marketing goals.
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What exactly a content hub is, and why you need one

A content hub is a digital destination that curates the best of your content in one place, that gives your customers what they want, when they want it, leading to better engagement.
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Edition Digital: Introducing new partnership

Edition Digital, the publishing solution company introduces a new partnership with the BCMA, the leading global association for branded content.
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C-level support: Gain it or you may have to say goodbye to your digital magazine

Follow these three steps to gain support from your C-level. Only with sustainable management backing will you be able to follow your editorial vision in the long run, creating consistency and value.
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#HumanVsBot

Kath Hipwell from the entertainment and content marketing agency Red Bee gives her views on the current debate on how technological progress will affect the branded content marketing industry.
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Bonkers

Read an inspiring story we absolutely love about Bonkers Magazine! Learn what it takes to start your own publication from scratch, what to be careful about and also find a trick or two for funding.
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Interview: Edition Digital bridges the gap

Edition Digital had developed technology that allows a publisher to combine both native apps and HTML 5 web apps in one single hybrid solution.
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Digital magazines and the search for inspiration

Digital magazines must continue to evolve and publishers must eventually let go of the idea that digital magazines should bear a physical resemblance to their print counterparts.
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How to measure your content ROI

Measuring a content marketing/branded content campaign can be the market research equivalent of putting together flat-pack furniture – simple in concept, but surprisingly difficult in practice.
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Ways to build a lucrative paid content business

Learn how can publishers navigate the maze of paid content options, from micropayments to metered access, subscription packages and membership schemes.
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No subscription goal for your digital content? Only if you wish to be ignored

The godfather of content marketing passionately argues why you need to focus on subscriber growth.
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Future of digital publishing: Continuous multi-platform publishing model

A continuous style of publishing is key to building a loyal readership.
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Magazines belong to the audience.

There is only what the audience wants and, in case you didn’t know, the audience wants it all.
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15 rules to keep in mind!

Award winning designer David Hicks lists 15 tips for creating a successful digital magazine.
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The rise of story-led marketing

Learn how marketing is rapidly being reshaped by content from 3 different directions that are all being driven by technology. By Justin Kirby, Co-founder and Curator of BOBCM Series.
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5 x 5 best expert sources for great digital distribution

As distribution is becoming a more and more important part of the whole content marketing buzz, it is essential that it is done correctly. But what are the right tactics?
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Digital Publishing solutions: Single title digital newsstand

The Single title newsstand is a selling channel where web, Android, iOS are connected into one single selling platform.
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Using intuition and analytics to shape your content

Your readers are your business. Give them what they want and your publication will be a success.
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Design can make or break your digital magazine

The role of good digital magazine design is to support the content and visually express the publication’s values, optimized for the digital space.
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Why establish your own newsstand?

Selling digital magazines is one of the biggest challenges every publisher faces when in digital publishing.
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Launching a digital magazine

A list packed with useful tips to help you create your first digital publication.
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Digital publishing trends: Responsive or responsible design

Responsible design is mix of different approaches which helps you create a digital editions and doesn't limit your creativity or requires HTML knowledge.
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Solving the mystery of monetisation

There are plenty of options to monetise your digital content. They depend on the available budget, the target group and, last but not least, the popularity of the publisher's brand.
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How data analysis will sharpen up your content

In today’s vast digital landscape, where content is distributed across multiple platforms and devices, data measurement and analysis are vital to building successful and profitable relationships.
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Edition Digital now free for all students everywhere

We wish empower the future generation with technology to create and publish school papers, presentations, dissertations, portfolios, university magazines, yearbooks, charitable initiatives, etc.
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Mobile matters

Mobile phone use continues to grow exponentially, surpassing desktop use in a hurry. Learn why you need to think mobile first and how to get close to your audience.
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Trends in magazine design

Trends in their truest form are a development or change. If we, as designers, are to appreciate or even recognise a trend we are required to understand the prerequisite for change.
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What’s new with Edition Digital?

A quick run-through the Smart Digital Publishing System’s novelties.
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4 Vital SEO tactics for digital publishers & content marketers

Creating great content is not enough to make your digital publication a success. The importance of SEO is one of the most talked about topics in digital publishing and content
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Preview: The marketing & business evolution

In a preview of his new ebook, Justin Kirby explains how content marketing is moving beyond definitions to find a shared lexicon.
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Digital publishing analytics

Edition Digital supports a versatile and easy to use analytics tool, which is specifically tailored to the needs of digital publishing.
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We’ve added a parallax scrolling feature!

We’ve introduced a new Parallax scroll page type that acts as a glue, so to speak, to connect a series of of pages into one seamless scrolling feature.
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The birth of the creative chameleon

Imaginative, attention-grabbing, artistic, and arguably a little curious, Stötter’s chameleon is all the things we used to associate with creative advertising.
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Get to know your readers!

Check out how Edition Digital can empower you to get a better insight into your readers.
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Optimise, go mobile

It’s vital that you get your content noticed everywhere and the Edition Digital mobile editor feature enables your content to do just that.
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Content marketing in 25 key stats

Edition Digital Smart Digital Publishing System has all the tools you need to get started with your digital publishing project. No coding required!
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Getting started with Edition Digital Webinar

'Getting Started with Edition Digital' is a webinar that will teach you how to use the essential features of Smart Digital Publishing System.
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Digital Publishing solutions: Web archive and digital newsstand

Edition Digital provides its subscribers with a web archive page where all their publications are displayed together.
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Digital Publishing solutions: Free digital subscription for print subscribers

Edition Digital service supports different types of connectivity for your subscribers from API to manual import.
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Digital Publishing solutions: Single channel for selling and managing

Single title newsstand is a selling channel where web, android, iOS are connected into one single selling channel.
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Edition Digital introduces a new generation of publishing platforms

The milestone release is a giant leap in digital publishing standards as the new Edition Digital Publishing System is the first real one stop shop in digital publishing.
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Create a digital publication that lives and breathes with the audience

An era of technological innovation has raised questions about the changes in the publishing industry.
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New BOBCM 2015 Global Edition published exclusively via Edition Digital

The book 'Best of Branded Content Marketing 2015: Global Edition' is published exclusively on the Edition Digital platform.
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How to create a successful digital magazine

Edition Digital is being presented as a part of Guardian Masterclasses, a unique masterclass series that is created as a collaboration between Guardian and Digital Magazine Awards.
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Learn from the best: Case studies from 100 branded content marketing experts

When it comes to innovation and success in content marketing look no further than the 2015 Best of Branded Content: Global Edition.
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Four steps to smart digital publishing

At Edition Digital our aim is to make it as easy as possible for you to publish great content.
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Edition Digital takes a new lead in digital publishing

Edition Digital redefines the digital publishing platform.
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BOBCM: Germany, Austria and Switzerland - powered by Edition Digital

The Edition Digital solution enhances ebook Best of Branded Content Marketing (BOBCM): Germany, Austria and Switzerland with an experience available on multiple platforms!
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Why Amazon wants to do everything

World domination made sense when Amazon was a mere retailer. The task is tougher as the company enters a slew of new markets.
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Katie Couric

On her first day at her Yahoo studio, Katie Couric reveals why she turned away from television to embrace online journalism.
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Gut check

Startups are harnessing the trillions of bacteria inside us to eradicate diabetes, obesity, arthritis, and more.
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When it clicks, it clicks.

After a decadelong slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company’s top-secret Future Lab.
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The Mystery of Monetisation

Analytics & Monetisation help marketers and publishers to adjust the generated content and reach a far wider success in digital publishing.
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Trends in Magazine Design

In order to keep the readers engaged one should always keep in mind to offer its audience full creative experience with interactive tricks and responsive attitude.
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Mobile Matters

Learn about the today's challenges digital publishers face when driving traffic to their content.
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Preview: The Marketing & Business Evolution

Explore how today’s trend of digital publishing presents an opportunity for marketers, content creators and advertisers.
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Magazines don't belong to the pixelheads

Before the digerati reach for their pitchforks, let me clarify.
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Mobile matters

Admit it, you can’t live without your phone. We are a world addicted to our mobile devices.
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The must of social media

Over 2.1 billion people are active on social media every month and we-ll definitely see this number increasing in the future.
Read more

How data analysis will sharpen up your content

How relevant is your brand’s published content? How do you know what your customers like (and don’t like)?
Read more

Solving the mystery of monetisation

There is no single sure-fire way of making your publication pay. But there are plenty of options if you want to monetise your digital content.
Read more